The development of Artificial Intelligence (AI) is folding into this trend, transforming the ways we communicate and create online. Today, AI is an integral tool in data analysis, process automation, and content creation. However, it’s important to consider the question of AI’s effect on DEI objectives. How well is AI-generated content doing at representing and preserving the diversity of voices that make up any audience? What is the impact of training algorithms on internet data which is often not inclusive? Read on to explore the ways AI might impact the content we engage with and the possible algorithmic effects on our media.
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Diversity and AI Drive Revenue in Media
For media and entertainment, having staff that represents society (and audiences, by extension) is essential for engaging viewers in a holistic and genuine way. In this case, the right thing to do is also driving higher revenues. According to UCLA’s annual Hollywood Diversity Report, profits went hand-in-hand with inclusion in 2022 as they had for years. For instance, movies with less than 11% minority casts performed the worst in terms of median global box office.
Given that this trend is reported year by year, it’s become essential for production companies to integrate more tools for inclusion, which they have been piloting for years. In 2021, USC Annenberg’s Inclusion Initiative was tasked by Netflix to assess off-screen and on-screen staff diversity on their film and original series’ sets. The results were promising for strides taken with a growing number of women of color and Black professionals included in productions. In the same period, this type of analysis was conducted for NBCUniversal’s scripts by Geena Davis Institute’s AI tool, Spellcheck for Bias. After a year-long pilot, the collaboration was expanded and is set to become a staple. More structural solutions and success cases from across content, media, and entertainment were offered in the 2021 WEF/Accenture report and will surely be highlighted by the WEF’s Power of Media Taskforce on DEI.
To address DEI issues in audio and video, Danish MediaCatch is rolling out an AI-driven Diversity Tracker. The AI technology is able to analyze the gender, age, and racial balance in on-screen representation. In a handy dashboard, the tool delivers quantitative and actionable insights on bias, and has already been tested by the Danish Broadcasting Corporation, with the results showcased in the European Broadcasting Union’s DEI Casebook of AI innovation cases.
Beyond representation in hiring numbers, internal processes for diverse staff are also a potential avenue for integrating AI successes. AI algorithms can be beneficial for ensuring that staff from historically underrepresented groups have equal internal opportunities and non-confrontational paths for giving feedback and suggesting solutions to structural issues.
Diverse AI Companies Brainstorm Better
Emerging AI companies leverage the start-up culture, which values diverse voices and perspectives crucial for success. Catalyzing this culture within engineering, research, and product teams is vital. The tech market’s increasing diversity drives hope that the AI models they develop will better represent society. The opportunities begin with recruitment, fostering an open AI space with ample mentorship for entry-level and junior staff. Ultimately, as the public’s scrutiny of AI systems grows, structural recognition of DEI in these models becomes imperative.
Data has been showing over and over that gender and ethnic diversity drive higher profits and innovation revenues for companies. Still, it's been a drawn-out process to diversify industry C-suite groups and staff on all levels. AI can be instrumental in these goals when applied to recruitment strategies, business practices, and analyses of the internal company culture. Using AI technologies, recruiters can make their selection processes bias-free and merit-based, ensuring a more diverse candidate pool. The staff diversity is thought to lead to greater inclusion in the products companies release, including the media we consume. A recent survey by Forbes and Deloitte has shown that AI is an eagerly mobilized force and could become a catalyst for social change that ensures workplaces are hiring and retaining diverse and under-represented talent in systematic ways.